Local SEO
Local SEO
Optimize your visibility in your region with local SEO
Boost your local visibility with a local SEO agency
THE
local SEO is an optimization technique used to improve a business's visibility in local search results.
Also called local SEO, it is particularly useful for businesses with physical locations or establishments that target specific customers or catchment areas.
By integrating local SEO into your overall SEO strategy, you effectively improve your online presence.
Local SEO, what are we talking about?
Local SEO: definition
Local SEO refers to techniques used to improve a website's visibility on search engines for queries related to a specific location. It is also known as local search.
This includes targeting keywords that include the name of a country, region, city or neighborhood, as well as terms like “nearby,” “near here,” and “around me,” the latter of which are commonly used in voice search.
A local SEO strategy involves using location-based tools and apps to extend a business's reach to a target audience.
The Google search engine places great importance on the local aspect of the search:
46% of Google results are for local search. Businesses appearing in Google's local pack, on Google Maps and Google Search.
Local SEO: being among the first on Google Maps, local pack and Google Search
Be visible on Google Maps and Google Search
Featured in Google's local pack
Gain relevance and authority
Be among the first in Google's local pack
Shine in your catchment area
Position yourself on local keywords
Position yourself on keywords that convert
Positioning strategy used
Local SEO, be visible with a Google SEO agency
The figures to know in local SEO
92 %
of Internet users choose a company's website on the first page of the local SERP
97 %
use the Internet to find a business nearby
44 %
users will click on Google's local pack
46 %
Google results are for local search
All the benefits of local SEO
Attract more customers
Attract potential customers to your store on Google, Bing and Apple!
Increase your sales
Creating and optimizing a Google My Business listing boosts your local sales!
Grow your local business
Gain notoriety and watch your profits take off.
Satisfied customers
Prestations SEO & SEO local
All the services you need in one place
Google Business Listing
Local Keyword Strategy
Local Web Pages
Customer reviews
Apple Plans SEO
Social Media
Your business on the first page of Google in Cannes, Nice, Geneva, Montreal or Paris
Be among the first on Google Maps
Do you want to gain visibility on Google Maps?
Local SEO and Google Maps, why is it so important in 2024?
46% of Google searches are for local searches! 97% of consumers look online when they want to find a local business.
86% of users use Google Maps to locate a business (source Abondance). The numbers speak for themselves!
This is why Google is increasingly showing more local results, including the local pack, in its results pages.
In local SEO, Google displays:
- There
Local SERP
- THE Google local pack
- Of the
local directories
- Of the Google reviews and other platforms
- Of the
related searches
- Of the
images.
Creating a Google Business Profile (or Google My Business)
To be visible locally, it is essential to
create a Google My Business listing
(GMB). To do this, nothing could be simpler, just go to the Google search engine and type "Create a Google my business profile".
With a Google account, a mobile number and preferably a postal address, your GMB listing comes to life.
Necessary, the creation of this file offers you an incredible gain in visibility if it is well filled out and correctly optimized.
NB. Google My Business has become Google Business Profile (GBP) on November 04, 2021.
Positioning in Google's local pack
A
local SEO
efficient, with a choice of relevant keywords, responds to queries requested by Internet users. It allows you to appear in Google's local pack.
Creating and optimizing a Google My Business listing goes hand in hand.
For example, if you search for “hair salon in Cannes”, Google’s local pack will show hair salons that:
- Will have worked on their local SEO.
- Will be located closest to your geographic location.
- Will have the highest notoriety.
To obtain a
positioning in the top 3 of Google, it is essential to:
- Reference locally and optimize your website (HTML tags, URLs, local keywords, structured data tags, geolocated images).
- Create local web pages with SEO optimized content and a meta description tag preferably mentioning your catchment area.
- Optimize your Google Business listing.
- Listing in local directories.
- Getting local links through netlinking and local citations.
Local content creation
There
local content creation is an important strategy for businesses looking to improve their visibility in local search results.
Optimized for SEO, a local page requires several steps:
- Local Keyword Research :
- Before you create your page, conduct local keyword research to identify the search terms people use to find local businesses similar to yours. Use keyword research tools like Google Keyword Planner, SEMRush, SERanking, or Ubersuggest.
- Create a dedicated local webpage
- :
- Optimize the content :
Create quality content that is relevant to your target audience. Use local keywords naturally in text, titles, subtitles, and image ALT tags.
- Include your local contact information :
Be sure to include local contact information on your page, including your physical address, local phone number, and a Google Maps map to show your business location.
- Optimize title tags and meta description :
Make sure the page title tag contains relevant local keywords.
The meta description should give users a clear idea of what your business offers.
- Optimize title tags and meta description :
- Include your local contact information :
If you don’t have a website yet, consider creating one. You can use website building platforms like WordPress or Wix.
Make sure to opt for a responsive website template with optimal loading time.
Give visibility to your Google Business listing
Google My Business listing optimization
Optimize the visibility of your establishment, appear in the Google local pack and on Google Maps
Optimization of establishment files
L'Optimizing your Google My Business listing is essential to improve your business's visibility in local search results. Here are some steps to take to optimize your business listing:
- Create or claim your listing :
If you don't already have a Google My Business listing, create one by going to the Google My Business page (https://www.google.com/business/).
If your business is already listed, claim it by following the instructions to verify that you are the rightful owner.
- Fill in all the essential information :
Be sure to complete all sections of your listing, including your business name, address, phone number, website, hours of operation, and a full description of your products or services.
- Use relevant keywords :
Include relevant keywords in your business description to help people find you more easily. Use local terms that are relevant to your industry.
- Add photos and videos :
High-quality images and videos can increase the appeal of your listing. Add photos of your business, your products or services, your team, and even images of your happy customers.
- Get customer reviews :
Encourage your customers to leave reviews on your Google My Business listing. Positive reviews can improve your online reputation and encourage more people to trust you.
- Update regularly :
Keep your information up to date, especially if there are any changes to opening hours, address or telephone number.
- Use special features :
Google My Business offers many features, such as posts, FAQs, online appointment booking, messaging, special offers, and
social networks.
Take advantage of this opportunity to promote your business.
Select the correct one
main category of your Google business listing, the one that accurately describes your business.
Also choose the appropriate secondary categories.
This will help Google better understand your business and rank you better locally.
Boost Your Local Business Sales with an SEO Agency
A presence on Google Maps
Creating your profile and optimizing it allows you to overtake your local competitors!
Benefit from lasting visibility
New business or already hundreds of customers? Develop your local visibility and reputation sustainably.
Bringing customers to your local store
With your Google Business listing, customers come to you directly.
Competitive prices
The different prices offered allow you to find the option that best suits your budget.
Benefits of choosing a local SEO agency in Cannes
There are undeniable benefits to implementing a local SEO strategy.
Choosing an agency specializing in local SEO allows you to:
- Increase traffic to your website.
- Gain geographic and targeted visibility for your establishment.
But there are many other benefits that a local SEO specialist brings to your business:
- Analysis of your competitors.
- Audit of your local reputation.
- Audit of your Google My Business listing.
- Optimizing your Google Business listing.
- Advice, local SEO coaching.
- Implementation of an effective strategy based on your activity.
Optimize your local SEO with an SEO agency in Cannes
Contact
A Google & Google Maps SEO agency near you in Cannes, Nice and throughout France
Menu
Contact :
Stéphanie Barge
+33 (0) 621-421-261
France
Stephanie Barge
SEO optimization
SEO Coach
& local SEO
Alpes-Maritimes (06)
PACA region
France
2024. All rights reserved Stéphanie Barge EI. Contents protected by the laws in force on intellectual property and copyright. These contents are subject to prior authorization for use.
