Google Lens: text search soon to be dethroned by images?
How does Google Lens work? How did the search engine learn to “see” images? And what is the impact of this application in our daily lives? Explanations.
Google Lens: Will text search soon be dethroned by images? (Part 2)
How, from a simple photo, does Google Lens find an answer to your image query? How does it take you into many different universes? What are the limits of extrapolation and the relevance of the results obtained? Explanations.
Réchauffement climatique : le machine learning de Google peut-il se mettre au service du climat ?
Every minute in the world, a little over 4.8 million queries are made on the Google search engine. Considered in the 2000s as the world's leading digital polluter, the Californian giant has since gone green.
Search with Live View: How it works and local SEO strategies
How to appear on Search With Live View? What essential implementations should appear in your Google Business Profile? Explanations, features and possibilities in local SEO.
Initially playful, this feature hides behind it a desire to impose visual search as the search of tomorrow. How to include these new visual effects in Google search results? And what benefits for your online visibility? Explanations.
Timelapse: when your visibility strategy plays with time
If Google is showing a desire to highlight this temporal data, it is because it generates engagement among everyone. So, how can you use timelapse in your digital communication and what are its advantages in marketing?
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