Web content strategy
Content to attract traffic, generate more sales and become a reference
Why invest in content marketing?
Content is king on the Internet, and a well-crafted strategy can make all the difference.
Learn how a strategic approach maximizes your online visibility, establishes your authority in your field, and drives audience engagement.
Web Content Services and Strategies
Semantic content audit
Audit of existing content, areas for improvement and strategies based on the search intentions of your targets.
Analysis of
your targets
Analysis of potential customers to target with content, solutions to their problems and their needs.
Competitor analysis
Study of the competition, identification of points of improvement for better positioning in search engines.
SEO content creation
Writing SEO optimized content, focused on visibility and conversion objectives.
Content rewriting
Design of an editorial strategy, rewriting of content following the audit.
Editorial strategy
Setting up an editorial schedule. Optimizations based on the type of content and the frequency of publication on the different marketing channels.
Analysis of your audience
Monitoring key KPIs, strategies and measuring effectiveness.
- Google Analytics
- SEMRush and SERanking
- SEO Reporting
The benefits of a content strategy
- Strengthen your expertise
- Increase the relevance of your content
- Become an uncontested authoritystable
A well-designed web content strategy brings many benefits to your business. Here are the main benefits.
Boost your EEAT
EEAT is an acronym that stands for “Experience, Expertise, Authoritativeness, Trustworthiness.”
In French, it means Experience, Expertise, Authority, Reliability.
It is a set of criteria put in place by Google to evaluate the quality of a website or a specific page.
- Visibility and traffic
: an effective content strategy improves your website's visibility on search engines. By creating relevant and quality content, you increase your chances of appearing in search results and improve organic traffic to your site.
- Authority and expertise:
creating quality content in your field builds your authority and expertise. Visitors are more likely to trust a business that shares useful and relevant information, establishing your credibility in your industry.
- Audience Engagement:
engaging content, whether it’s blog posts, videos, or social media, can spark interest among your audience. By interacting with your content, visitors are more likely to stay on your site, explore further, and eventually become loyal customers.
- Lead Generation: a well-planned content strategy generates leads. By offering quality content, you encourage visitors to share their contact information, which creates opportunities to convert them into potential customers.
- Conversion:
content plays a vital role in the conversion process. Detailed product descriptions, compelling case studies, and well-placed calls to action can inspire visitors to take action, whether that’s a purchase, download, or signup.
- Reduce bounce rate
- :
- Quality and relevant content helps reduce your site's bounce rate. Visitors are more likely to stay on your site if they find useful and interesting information.
- SEO (Search Engine Optimization):
creating quality content regularly improves your ranking in search results. Search engines value the freshness, relevance, and quality of content when evaluating page rankings.
- Customer relationship and experience: content can also be used to build and strengthen relationships with your customers. By sharing updates, tips, and answers to frequently asked questions, you show that you are attentive to the needs of your audience.
Frequently Asked Questions
on content strategy
Improve your online visibility with content marketing
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