SEO or Search Engine Optimization is defined as the set of techniques for giving visibility to a page or a site on the Web.

SEO, what are we talking about?

SEO, or Search Engine Optimization, is a set of practices aimed at improving the visibility and position of a website in the organic search results of search engines such as Google, Bing and Yahoo.

SEO Goals

The main goal of SEO is to optimize different aspects of a website, both technically and content-wise, in order to meet search engine criteria and help it rank higher in search results for relevant keywords or queries.

The main elements of SEO include:

1. Keyword research : identify the terms and expressions that users frequently search for in search engines.
   
   
2. On-Page Optimization
3. : adjusting the content and elements of a web page to make them relevant to targeted keywords. This may include optimizing HTML tags, titles, meta descriptions, texts, and images
   
   
4. Technical optimization
5. : improve the technical structure of the site, loading speed, mobile accessibility, tags, and other technical elements to facilitate indexing by search engines.
   
   
6. Creating quality content
7. : produce informative, useful, and engaging content for users, while meeting the requirements of search engines.
   
   
8. Backlinks (inbound links and netlinking)
9. : Get links from other quality websites, as search engines view links as votes of confidence in a site.
   
   
10. Local SEO
11. : for local businesses, optimize their online presence to appear in local search results through their Google My Business listing.
    
    
12. Analysis and monitoring
13. : use analytics tools to measure site performance, track rankings, and adjust strategy accordingly.

SEO is an ongoing and evolving process: search engine algorithms are constantly being updated.

SEO services

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No two websites are alike, SEO depends on your business, your geographic location, your competitors and the state of your current positioning on the web.

CMS WordPress, CMS WIX, showcase site, blog and e-commerce site are efficient if they respond to the requests of the Internet user and the algorithms of the search engines.
By practicing an adapted SEO strategy, you are assured of gaining visibility on the Web.