SEO audit: technique, content and popularity
Analyze your website content and pages to respond to search engines
SEO audit, the essential analysis of your visibility
SEO audit in natural referencing, like thelocal seo audit, is the preliminary step to any visibility strategy.
To find out how you stack up against your competitors,analysis of your website,
of your contents
and your
popularity
allow you to obtain precise information about how search engines see you.
What is a SEO audit?
A SEO audit is a complete analysis of a website to identify its strengths and weaknesses in terms of natural referencing.
It helps to understand the reasons for poor positioning in search engines and to identify opportunities for improvement.
An SEO audit typically consists of the following elements:
- Technical analysis: analysis of website structure, performance, security and accessibility.
- Content analysis: analysis of content quality, keyword relevance and page structure.
- Backlinks Analysis: analysis of the quality and quantity of incoming links.
The results of an SEO audit are usually presented in the form of a report, which includes a list of recommendations to improve the website's SEO.
Why do an SEO audit?
The objectives of an SEO audit are multiple:
- Improve website positioning in search engines
- Increase organic traffic to the website
- Fix technical failures
- Improve user experience
- Reduce the risk of Google penalties.
The benefits of an SEO audit
An SEO audit offers many benefits, including:
- A better understanding of your website and its positioning in the different search engines
- Highlighting opportunities for improvement
- A roadmap to improve your website's SEO.
SEO Audit Tools
There are many online SEO audit tools, both free and paid. Some of the most popular tools are:
- SEMrush
- Ahrefs
- Majestic
- Ranxplorer
- SERanking
- ScreamingFrog
- Google Search Console
- Google Analytics.
How to perform an SEO audit?
Carrying out an SEO audit is based on the analysis of the 3 main pillars of natural referencing:
- The technique.
- The content
- Netlinking.
Added to this are the images , THE videos , THE social networks and the analysis of your local visibility .
Analyzing the 3 pillars of SEO
Technique, content and netlinking, the basis of Google positioning
SEO analysis helps you understand your positioning in Internet search results. This audit also reveals the performance of your website.
Essential before any SEO strategy, the SEO audit highlights the weak points and the strong points of each of your web pages.
Here are the main criteria that your website must meet for search engines like Google.
SEO Audit: 3 Major Pillars to Analyze
Technical audit
The technical audit consists of checking:
- Indexing problems.
- HTTP code errors.
- The hreflang tags, canonical.
- The loading time of your pages.
- The referencing of your images.
- If your site is responsive (mobile friendly).
Content audit
The content audit consists of checking:
- The positioning of your keywords.
- The richness of your content.
- Your optimization score.
- The relevance of your texts to the search intent.
Popularity Audit
The popularity audit consists of checking:
- Your notoriety on the web.
- Your branding.
- Your use of social networks.
- Your external and incoming links (netlinking).
- Local audit.
Local SEO, another pillar of SEO not to be overlooked
Google Maps and Google Business Profile visibility audit
Do you have a local presence to appear on Google Maps and in Google's local pack to reach customers near you?
If you are a restaurateur, trader, real estate agent or construction craftsman, do not neglect your local SEO, it can give you significant visibility and highlight your website, not only locally but boost your SEO nationally.
An analysis of your visibility by city, neighborhoods and departments allows you to know what your real positions are on Google Maps, Google Search and the local pack.
In fact, Google displays results based on 3 main factors:
Analyzing your website allows you to know the
positioning of your website
by search engines.
Your
Google ranking
(or Bing),
lets you know if your website is performing well or if optimization is needed to better direct Internet users to your site.
Depending on the results of theSEO audit
of each page of your website, the
SEO strategy
allows to achieve 3 objectives:
- Increase your online visibility.
- Get a quality traffic by targeting your buyer persona.
- Maximize your KING (return on investment).
Increase your online visibility
To be able to position yourself correctly on search engines like Google and Bing, thetechnical analysis of your website is the starting point to know precisely your indexing and search engine ranking.
Crawl analysis allows you to correct blocking factors: no index, 404, orphan pages, cannibalization or duplication.
So, by knowing the strengths and weaknesses of your site's pages, you know how to correct them to obtain a better presence on the web.
10 Key Points to Check for a Good Google Ranking
Checklist to evaluate your Google positioning
SEO Keyword Analysis
Your keywords or expressions must respond to the queries requested by Internet users.
Keyword
short tail, long tail, questions and answers should be tailored to your business.
The SEO audit allows you to know which keywords are the most beneficial to meet the needs of Internet users and respond to their
search intent.
Title, hn and meta description tag
Google reads you through your hn and meta tags. It is essential that these are well written in HTML language and understandable for search engine robots.
The meta description tag is reserved for Internet users.
It must make people want to come to your site in one click.
Analysis of your content
By carrying out a semantic audit with SEO tools, your content reveals whether it contains a sufficient number of words and number of keywords related to your theme.
Accessibility of your website and Alt Attribute
Google (and other search engines) read your images. By naming them correctly and compressing them in the right format, you optimize your website.
Without consistent alt text, your photos remain unreadable and inaccessible to some people (the hearing or visually impaired, for example). By creating a site for everyone, you broaden your audience and increase your interactivity.
Nom de domaine, extensions, URLs et Sécurisation HTTPS
Do you have a domain name that is consistent with your business? Is your geographic extension adequate? Are the URLs of your pages linked to your services? Is your site secure to reassure Internet users?
Analysis of your web celebrity and netlinking
Know your popularity on the web. Your strategy of netlinking (your external links and inbound links) is it toxic or beneficial?
Analyse de vos concurrents
Analyzing your competitors, your sector of activity and themes are essential to know your chances of visibility.
Un site responsive
A responsive site is adapted for mobiles and tablets. Internet users are also mobile users. Your site must meet their requirements and offer a pleasant interface for these digital nomads.
Loading time of your pages
Google pays attention to your site's loading time, but doesn't penalize you.
On the other hand, if your site is slow, you discourage Internet users who leave your page quickly.
By optimizing the loading time of your pages, your customers stay longer on your website and convert into potential followers or buyers.
Site web design
Web design is the graphic design of your site's web interface: its tree structure, the organization of its pages and its navigation must be pleasant to create an optimal user experience and interface.
If the
analysis of your website
meets all of these criteria, this means that you have a good chance of being well referenced by search engines.
On the other hand, if there are any points that you have questions about, do not hesitate to contact me to obtain better visibility on the internet..
Semantic audit: everything you need to know about the quality of your web content
A semantic audit in SEOis an analysis of the content of a website in order to identify the keywords and expressions most relevant to its audience.
It allows to understand users' search intentions and optimize the website content accordingly.
3 key steps in a semantic audit
Semantic auditing typically includes the following steps:
- Keyword search: the goal is to identify the keywords and phrases most searched for by your audience. This step can be done using keyword research tools.
- Competitor analysis : It is important to understand the keywords your competitors are ranking for. This will help you identify opportunities for improvement.
- Content analysis: this involves analyzing the content of your website to verify that it is relevant to the targeted keywords.
The results of a semantic audit are usually presented in the form of a report, which includes a list of recommendations for improving the website content.
The objectives of a semantic audit
The objectives of a semantic audit are multiple:
- Improve website positioning in search engines
- Increase organic traffic to the website
- Improve user experience.
The benefits of a semantic audit
A semantic audit offers many benefits, including:
- A better understanding of your audience and their needs
- Better optimization of website content
- An increase in organic traffic to the website.
How to carry out a semantic audit?
A semantic audit can be carried out by an SEO consultant, using online tools.
Semantic audit tools
There are many online semantic audit tools, both free and paid. Some of the most popular tools are:
- SEMrush
- YourText.Guru
- 1.fr
- SEOQuantum
- Semji
- Alyze.
-
With
SEO tools
precise as
1.fr,
SEOQuantum,
Yourtext.guru
or Alyze.com, your
contents
are analyzed and can be optimized.
Your web pages,
semantically rich and corresponding to Internet users' search intent, make you move up in the Google rankings.
They bring you more traffic to your website.
Semantic audit with Yourtext.guru
On-page SEO audit with SERanking
Example of semantic audit with 1.fr
Analysis of the semantic richness of your web pages
Rewriting your content or creation new texts with the implementation of a editorial strategy
Vos textes optimisés SEO vous font gagner en popularité et visibilité
Auditing the content of your web page
Example of a Semantic Audit page SEO web writing of this site with the SEO tool 1.fr score 94%
4 objectives following the SEO audit
01
A structured design and architecture of your website
02
Technique to be SEO Friendly
03
A Content Strategy
04
Better Popularity and Visibility on the Internet
The analysis of your Google positioning and the use of precise SEO tools allow you to define a strategy of natural referencingthe effective one.
Increasing your visibility, by working on your SEO, allows you to obtain a better Google ranking and display a online presence to stand out from your competitors.
SEO Audit Request
Vous avez une question ? Besoin d'un audit SEO ? Envoyez votre message !
Contactez-nous
Menu
Contact :
Stéphanie Barge
+33 (0) 621-421-261
France
Stephanie Barge
SEO optimization
SEO Coach
& local SEO
Alpes-Maritimes (06)
PACA region
France
2024. All rights reserved Stéphanie Barge EI. Contents protected by the laws in force on intellectual property and copyright. These contents are subject to prior authorization for use.
