SEO Strategies


STRATEGIES SEO


SEO techniques, Google Images, VSEO, SEA and visual search

The key to your online visibility: combine SEO, images, video and SXO

Natural referencing (SEO) is a set of techniques that improve the visibility of a website in the results displayed by a search engine (SERP).
Natural referencing is essential for any business that wants to generate qualified traffic to its site.

SEO strategies are numerous and complex. They can be divided into two broad categories: on-site strategies and off-site strategies.


On-site strategies


On-site strategies are those that concern the website itself. They aim to improve the quality and relevance of the site's content, as well as its structure and navigation.

Some of the main on-site strategies include:

  • Creating quality content
  • On-page SEO
  • The SXO


Off-site strategies


Off-site strategies are those that concern external links pointing to the website. Links are an important factor in SEO, because they indicate to search engines that the site is of quality and worthy of being referenced.

Some of the main off-site strategies include:

  • Link acquisition or netlinking
  • Social networks
  • YouTube SEO (VSEO)
  • The SEA
  • Local SEO.



Creating quality content

Creating quality content is a critical part of SEO, as search engines like Google place a high premium on content quality when evaluating a website.

Quality content is content that is relevant, informative, and well-written. It should meet users' needs and provide value to them.

Here are some examples of quality content that should be optimized for SEO:

  • Blog Posts : Blog posts are a great way to share information and tips with your target audience. They can also be used to drive traffic to your website.

  • Category pages, product sheets or service pages : Product or service pages should provide users with all the information they need to make a purchasing decision. They should also be optimized for keywords relevant to the products or services you sell, especially in local SEO.

  • Home pages and landing pages : the home page is the first page that Internet users see when they visit your website. It must therefore be well written and optimized for keywords relevant to your business. As for the landing page, its goal is to convert. The content must be of quality and include CTAs (Call to Action).


SEO on Google Images


Images are an important part of any website. They can make content more appealing and easier to understand. However, images can also be used to improve a website’s SEO.


Optimizing images for SEO


  • Name images with relevant keywords
  • Add alt tag to images
  • Reduce image size
    Use web-optimized image formats


Help Google discover all your images



Image SEO on Google Images allows you to gain visibility in the search engine results pages. This is put into practice with:

  • Descriptive titles, captions, file names and text for images.
  • A descriptive alt text.
  • Semantic tagging of your images.
  • An image sitemap.
  • Responsive images.


Référencement Google Images

Visual Search and Google Lens SEO

Visual search should be part of any SEO strategy. Google Lens, the Google vertical should not be neglected.

Google Lens
Check list Google Lens
✓ Name your image files correctly ✓ Add structured data to your images and pages
✓ Add tags with alt text ✓ Quality and resolution of your images
✓ Include EXIF ​​and IPTC photo metadata ✓ Compression and high resolution

VSEO or Video SEO

Google is increasingly giving video results in its results pages. Be present on YouTube with video SEO.

Check list VSEO
✓ Video Title ✓ Subtitles
✓ Meta tag ✓ Quality
✓ Meta tags ✓ Keywords

Essential SEO Strategies

SEO Web Writing

Rédaction Web SEO

Local SEO

Référencement local

Stratégie éditoriale

Stratégie éditoriale et marketing de contenu

Content Marketing

Stratégie de contenu

Social networks

Référencement réseaux sociaux

SEA

Référencement Google Ads

SXO Strategy:Prioritize the UX Experience


SXO (or Search Experience Optimization) consists of taking into account, in addition to Google's algorithms, the user experience. SXO becomes a priority in SEO like the other strategic pillars.


Definition of SXO


SXO, or Search Experience Optimization, is a set of techniques that aim to improve the visibility of a website in organic search results, taking into account the user experience.

SXO therefore combines the principles of SEO (Search Engine Optimization), which focuses on optimizing the website for search engines, and UX (User Experience), which focuses on optimizing the website for users.


What are the differences between SEO and SXO?

The main differences between SEO and SXO are:

 

  • SEO focuses on search engines, while SXO focuses on users.
  • SEO focuses on technical techniques, while SXO focuses on the overall user experience.

  • SXO is a more holistic approach to SEO, taking into account the entire user experience, from search to conversion.

Here are some examples of SXO techniques:

 

  • Creating quality and relevant content for users.
  • Optimizing the structure and navigation of the website to make it easier to find information.
  • The use of relevant keywords in the content and structure of the website.
  • Improving page loading speed.
  • Taking into account the needs of mobile users.

SXO is an important strategy for businesses that want to improve their visibility in organic search results and drive qualified traffic to their website.


SEO is a macrocosm full of microcosms. They are all nested and intertwined with each other. Like any system, if one element is faulty, it causes malfunctions. Design, pleasant interface, when you do natural referencing, you must worry about your target, the Internet user and all the nebula that surrounds them. Gain in visibility, optimization, these are the Internet users who adhere or not to the digital experience that you offer them as soon as they arrive on your website.


SMO strategies: Social Media Optimization

Essential, SMO (or Social Media Optimization) consists of promoting your visibility on social networks:

LinkedIn, TikTok, Twitter, Facebook (now Meta), without forgetting Instagram.

THE SMO is a complementary strategy of SEO and SEA (paid referencing). A good Social media strategy improves your popularity on the Web and increases your EEAT.
You gain authority in the eyes of search engines and Internet users


SMO

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