Blog post

BLOG ARTICLE AND WEB WRITING

Why write blog posts?

Blog posts, used well and written well, are the key to your success.

They are the guarantors of your visibility on the web over time.

Increase traffic to your website

A blog post should be written with the aim of meeting the search intent of your targets.

Each article invites sharing, connects individuals together by creating a real community of readers.

Providing relevance and qualitative information

For a blog article to be successful, it must offer relevant, qualitative and exhaustive web content.

Based on an editorial strategy, each text allows you to place keywords and create a semantic universe that appeals to both Internet users and Google.

Strategically, writing a good blog article allows you to:

Drive traffic to your website.
Gain visibility on the Internet.
Increase and generate leads.
Improve your brand image.

Strengthen your authority

By writing regularly on a specific topic, you can position yourself as an expert in your field.

This strengthens your credibility and helps you demonstrate to search engines that you master your entire topic.

Benefits of blogging in SEO

Blogs are powerful tools when it comes to natural referencing (SEO).

They help improve the visibility of a website on search engines.

Here are the specific advantages of blogging in SEO:

Fresh and regular content: Search engines favor websites that publish content on a regular basis.

By maintaining an active blog with frequent updates, you signal to search engines that your site is dynamic, which helps with indexing.

Relevant Keywords: By writing blog posts around keywords relevant to your field, you increase the chances of your site being found by users when they perform searches related to those keywords. This helps improve your site’s ranking in search results.

On-Page Optimization: Blog posts provide opportunities to optimize on-page content through the strategic use of keywords, optimization of HTML tags and images.

These practices increase the relevance of your site for search engines.

Internal links and linking: blog articles allow you to create internal links between the different pages of your site. This makes navigation easier for users and allows search engines to better understand the structure of your site.

User Engagement: An active blog encourages user engagement. If visitors spend time reading and interacting with your content, it can reduce the bounce rate, a factor that search engines take into account.

Answering questions and target search intent: Blog posts are used to answer users' common questions, providing useful information and solutions to their problems. Search engines value the relevance and quality of content in response to user queries.

Social media content promotion: Blog posts can be shared on social media, driving traffic to your site.

Social signals, such as shares, likes and mentions, positively influence the ranking of your pages in search engines.

How to Write a Good Blog Post

Write some blog posts, it’s about wanting to hit your target every time you read it.

A good one blog post, It is :

A catchy title.
An introduction (chapô) that makes you want to continue reading.
Structured h1, h2 and h3 tags.
Well-arranged and bold keywords.
Meaningful images and an Alt attribute.
A fluid and pleasant text to read.
Relevant link anchors.
A conclusion.
A clickable element (call to action or CTA) to create links to social networks and share your article with as many readers and followers as possible.