Understanding intentions, semantic analysis,EEAT, THE branding ( identity and brand name on the web ) and creating AI-optimized content have become essential skills to stay relevant in 2024.

The world of SEO has undergone a significant transformation thanks to advances in artificial intelligence (AI).
Search engines have adopted large language models (LLMs) like BERT or MUM for more advanced content understanding and ranking.

However, the emergence of ChatGPT in 2022 has accelerated the use of generative AI, redefining how content is not only understood, but also generated and interpreted by now-generating search engines.


In this context, calling on an SEO consultant specialized in AI becomes fundamental for several reasons:

1. Understanding modern algorithms

Search engines like Google are increasingly incorporating AI to analyze content. An AI-focused SEO consultant integrates these new algorithms into their strategy and knows how to optimize your site to rank well.

2. Optimize for LLMs (Large Language Models)

LLMs are changing the way content is interpreted and presented in search results. A local SEO consultant structures and writes content that not only appeals to traditional search engines, but also to "new generation" so-called generative engines.

3. Adapt to emerging trends

The digital landscape is constantly evolving, with emerging technologies such as SAIO (Search AI Optimization), GAIO (Generative AI Optimization) and GEO (Generative Engine Optimization). A local specialist consultantcan help you stay on top of these trends and adapt your visibility strategies accordingly; whether local, national or international.

4. Improve user experience

AI doesn't just optimize content for search engines, it also seeks to improve the user experience.
An SEO consultant specializing in new inbound marketing trends, including conversational AI, understands how these two aspects are linked and works to improve your EEAT (Experience, expertise, authoritativeness & trustworthiness). Your brand identity is strengthened, leading to better user retention and higher conversion rates.

5. Create multichannel and multimodal strategies

With AI, optimization is no longer limited to the 3 fundamental pillars of SEO (technical, content and links). The consultant, specialized in SEO and AI, optimizes various types of content including images, videos, social media and audio content, ensuring maximum visibility across all platforms. Your website must become a reference on the canvas and a source for conversational AI .

6. Appear in reference sources

LLMs are more likely to cite reliable and credible sources. If your content is present in authoritative sources like Wikipedia, academic sites, or reputable publications, it is more likely to be used by LLMs, to generate more accurate and informative answers.

By appearing in so-called reference sources, your content is therefore more easily accessible to LLMs and their users.

7. Personalized and contextual responses

Search engines want to provide more personalized and contextual answers to user queries. Specialist and expert in   web writing , I can help you structure different content so that it is better adapted to these personalized requests, thus increasing your relevance and visibility on different marketing channels.