Much more than just technical optimization, on-page SEO is the very foundation of your digital presence.
THE
On-page SEO
refers to optimizing elements directly on your website to improve its ranking in search engines.
This encompasses various aspects such as content, structure, internal meshing (links), HTML tags, images and metadata.
On-page SEO is important in Google (and Bing) SEO because it allows you to communicate essential information about a website to search engines, including:
Search engines analyze the content of web pages to understand their subject matter and relevance to user queries. Quality content, well optimized for relevant keywords, is therefore essential for good ranking in search results.
The structure of a website makes it easy for search engines to navigate it and understand its organization. A clear and coherent structure is therefore also an important ranking factor.
Internal meshing (or internal links) allows you to connect the different pages of a website together. They are an important indicator of the quality and importance of a page for a search engine.
Images are a crucial part of a website's content. They must therefore be optimized for search engines and Internet users in order to be well indexed and visible in search results, particularly on Google or in the form of rich snippets.
Metadata is additional information that is included in web pages. It is important for search engines because it helps them understand the content of a page and its relevance to users' queries.
Structured data plays a crucial role in on-page SEO strategies, providing an additional dimension to search engines' understanding of the content of a web page through named entities notably.
The objectives of on-page SEO are multiple. They offer you the possibility to:
On-page SEO practices include:
Hire a SEO consultant specializing in on-page SEO presents several significant advantages for a business looking to improve its online visibility and optimize its website.
Here are some of the main benefits:
An SEO consultant stays informed of the latest changes and adjusts strategies accordingly to ensure continued performance and rankings.
Finally, if your business targets a local audience, an on-page SEO consultant can implement
local SEO strategies
specific to improve your visibility in local searches,
for example by optimizing your Google My Business listing or creating local pages.
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